Be Creative! / Food/Cooking

Rebranding Edemame

CDC edamame

Edemame? Try Power Peas!

After a lot of long posts devoted to all things camping, let’s switch gears with a  delightfully short and sweet post today.


A task for this badge asks scouts to pick a product or item known to the world. It has to be something of benefit that’s not very popular. The scout’s job is to rename it to “get people’s attention and make it popular.”

This is one of those things I get to ponder while waiting on a tarmac for a plane to take off. And, today, I unveil my contribution to re-branding.

Henceforth, “Edemame” shall now be known as “Power Peas.”

Think of the marketing possibilities!

Yes, we could call them “soybeans” but that’s not gonna get kids to eat ’em. Plus, not all soybeans are created equal. These Asian lovelies are milder, tastier, and produce less intestinal gas than most of the field soybeans grown here in the U.S.  According to one report, the U.S. devoted over 63 million acres to soybean production in 2007, but less than 100 of those acres were dedicated to the harvest of this amazing food source.

So, how do you like your Power Peas? I like mine steamed with butter and salt.


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